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I’ve been an entrepreneur my whole life. After pivoting industries following 2008, I started brainstorming my next move. When I landed on the idea of the Timber Croc, I knew it was a product that wouldn’t fail. Why? Because it was designed to keep people safe, working efficiently, and protected while handling heavy loads.
As a business owner, I know from experience that if you are unable to work due to injury, there is rarely anyone else who can pick up the pieces. Your livelihood depends on being able to get up every day, work the farm, handle the heavy lifting, and keep things moving. If something happens, it can be devastating for families and businesses. That is exactly what I wanted to prevent with a safe, reliable, and durable product that customers and retailers can trust.
Timber Croc started in a small workshop in Ireland with a simple goal: to create log holders and chainsaw carriers that were safe, durable, and built to last. From those humble beginnings, the brand quickly gained a reputation for reliability and innovation, spreading across Ireland as retailers and customers recognised the value of products designed with real-world challenges in mind.
Over the years, Timber Croc expanded into the UK, Europe, and even Canada, proving that an Irish-made product could meet the highest standards globally. Every step of this journey has been guided by listening to feedback, improving designs, and maintaining a commitment to safety, and quality, which is why retailers trust Timber Croc as a brand that delivers consistent results.
Anyone who has spent time in the forest or on a farm knows how physically demanding and risky cutting timber can be. Back-breaking work, unstable logs, tools slipping, hours wasted setting up makeshift supports, we’ve seen it all, and we’ve lived it ourselves. That’s why we designed the Timber Croc Log Holder Saw Horse to solve these problems once and for all. Made in Ireland, built from heavy-duty steel, and capable of holding logs over 200 kilograms, it keeps every log stable, secure, and at the perfect height, so one person can work safely without straining their back or risking injury.
Our patented “teeth” design grips the log, eliminating the danger of logs rolling while cutting, and the elevated design allows a small trailer to catch falling timber, saving time, effort, and fatigue. Set up is quick, folding for storage or transport, making it a solution that works wherever the job takes you.
Retailers can trust that this isn’t just another product, it’s a tool built from years of hands-on experience, listening to feedback from people who have felt the pain of inefficient, unsafe log cutting. Timber Croc isn’t just designed to last; it’s designed to make tough work safer, faster, and more manageable.
From attending trade shows globally each year for the past 15 years we know the demands on farmers, forestry workers have never been greater. Rising costs, tighter schedules, and the physical risks of working with heavy logs mean there’s no room for second-best gear. Having a durable, heavy-duty log holder that keeps you safe and efficient isn’t just a convenience, it’s essential. The Timber Croc Log Holder is designed with real-world challenges in mind, built to reduce injury risk, prevent wasted time, and improve workflow whether you’re managing a large forestry site or cutting firewood for your family.
With its patented log-gripping teeth, robust steel construction, and smart elevated design, Timber Croc stands out among safe log cutting tools because it’s been tested and refined in the field by the people who need it most. This isn’t about fancy features or trends, it’s about delivering reliable, practical solutions that make a tangible difference on every job.
For us, at the end of the day, Timber Croc isn’t just about holding logs, it’s about supporting the people who do the hard work. The farmers, forestry professionals, and homeowners who face tough conditions every day. Those who can’t afford shortcuts, who need tools that work as hard and last as long as they do. We built Timber Croc for those people, for you.
We like to think of it as a promise forged in heavy-duty steel, tested in the roughest environments, and trusted by retailers and customers worldwide. Timber Croc is about safe log handling, durable forestry tools, and giving you confidence in every cut. When you choose Timber Croc, you’re not just investing in a log holder, you’re investing in peace of mind, and a legacy of craftsmanship designed to make your work safer.
Innovation at Timber Croc is not about trends, it’s about solving the problems we have seen in the field, from farms to forestry sites, we know the frustration of unstable logs, awkward setups, and wasted time, and that is exactly what drives every design decision we make, our patented log-gripping “teeth” system, the elevated saw horse design, and the heavy-duty trailers are all innovations born from listening to customers and retailers who live the work every day.
Every Timber Croc product is tested in real-world conditions, refined over years, and engineered to make a physically demanding job safer. By staying at the forefront of design while keeping feedback at the centre of all development, we ensure that our products do not just meet expectations, they exceed them. Retailers who already stock the Timber Croc can confidently offer solutions that solve genuine pain points, reduce workplace injuries, and improve workflow. For us it’s about practical problem-solving, reliability, and listening, and that approach is what has made Timber Croc a global name in safe, and efficient log handling.
So far, our journey has taken us to more places than we could’ve imagined, and we’ve met some incredible people along the way. With a lot of hard work, and by partnering with the right retailers, we’ve been lucky enough to see Timber Croc products on shelves across Ireland, the UK, Europe, and Canada.
It’s not just about distribution, it’s about partnership. Our retailers aren’t just stockists; they’re part of the reason Timber Croc continues to grow and improve. They’re the ones talking to customers day in, day out. They’re the ones who share the stories, pass on the feedback, and tell us what’s working in the field and what could be better.
That feedback loop has been invaluable, but truth be told, most of the time, the feedback is short and sweet: “It sells itself.”
Why? Because people genuinely need it. Farmers, forestry workers, landscapers, homemakers, anyone who’s ever picked up a chainsaw and wrangled an awkward log knows exactly why Timber Croc exists. It makes the job safer, and a whole lot less frustrating.
From experience, we know that when something genuinely helps people get work done, they don’t forget it. They recommend it because they trust it.
Our retailers know that when they put Timber Croc on the shelf, they’re not just offering another tool. They’re offering a solution, one that’s useful, durable, and backed by people who care about the end user.
It’s not flashy, (although we do love to jazz up our colour range), it just works. And that’s why, for so many people, Timber Croc has become a must-have in the workshop, the shed, or the back of the trailer.
At the end of the day, we’re not chasing trends, we’re solving problems, and most importantly we’re keeping people safe. We’re proud to do that alongside retailers who share that same mindset: stock smart, stock what works, and stand behind products that actually make a difference.
When we started Timber Croc, the goal was never to become a global brand, at least not at first. It began with something much simpler: a need in our own community. We saw farmers struggling with the same problems day in and day out, dangerous setups, unstable logs, and time wasted on jobs that should’ve been straightforward. So we built something to fix it.
And once it worked, once we saw how much easier, safer, and quicker the job became, we knew it wasn’t just our corner of Ireland that needed it. Word spread. Not through ads or campaigns, but through people talking. Through farmers telling other farmers, retailers seeing the potential, and customers coming back for more.
From there, Timber Croc started popping up in new places, across Ireland, into the UK, across Europe, and even Canada. Because the need wasn’t unique to our patch of land. The problems we were solving were happening on farms, in forests, and backyards all over the world.
Now, yes, we’re growing. Proudly. But we haven’t forgotten where we started. We’re still guided by the same principle: build something better. Build it strong. Build it safe. And build it based on real-world feedback from people who live the work every day.
So whether you’re cutting timber for winter heat, managing a forestry crew, or helping customers find tools they can rely on, Timber Croc is here to make the hard work a bit easier, a lot safer, and always built to last.
Ready to offer your customers the best in safe, durable log handling? Join the Timber Croc family of trusted retailers and give your customers a tool that truly makes a difference.
Get in touch with our team today to learn about stocking options, and how Timber Croc can help grow your business. Because when you stock Timber Croc, you’re not just adding a product, you’re adding value, reliability, and a trusted brand.
Contact us now and email us at des@timbercroc.com or visit https://timbercroc.com/ to get started.